Palm Beach Tan
Palm Beach Tan is a leading national tanning and wellness brand with more than 650 locations across 35 states. My work centered on maximizing their ambassador program and producing additional photo and video content to build monthly social calendars that reflected a rapidly maturing brand voice. I directed creative for sweepstakes that generated thousands of entries and followers, along with several major product launches. I met bimonthly with ambassadors for the company to produce, film, and edit content that aligned with the brand's goals. As the brand expanded into Infrared Sauna and Red Light Therapy, these efforts supported Palm Beach Tan’s larger goal of becoming a category leader not only in tanning, but in wellness as well. Additionally, I assisted in print materials for in-store offerings and paid social media advertisements.
Trendy Social Media Images
Created using Photoshop and Illustrator.
Sweepstakes and Promotions
Created using Premiere Pro and/or Capcut. Script, filming, and editing all done by me.
Trending Reels
Trends identified in a timely manner, filmed and edited by me.
Educational Content
Focused on explaining different ingredients in our formulations, expert advice for the perfect tanning and wellness routine, and what makes Palm Beach Tan the right salon for you.
