River Breeze Event Center
I began working with Knoxville's newest live music venue, River Breeze Event Center, in August of 2021. After creating promotional materials and building a social media presence for the venue, I was appointed by investors in September of 2021 to assume the position as the Social Media Coordinator for River Breeze. With the end goal of growing the audience and creating brand recognition in the East Tennessee area, I began building the River Breeze brand. I currently handle all social media channels (Instagram, Twitter, LinkedIn, Facebook, and TikTok) as well as create marketing materials including press releases, print advertisements, posters, and more.
Website
My first task was to rebuild the River Breeze website. The venue needed a digital facelift that was functional, aesthetically pleasing, and aligned with the company's services. After meetings with the investors and manager of River Breeze, I gathered ideas of what their personal goals were for the new website. I used Wix to create the website, and used Photoshop, Illustrator, and XD for the design elements. I finished with connecting their Google MyBusiness account to their website, implementing best SEO practices.
Created using Wix Website Editor, XD, and Photoshop
I created posters for upcoming shows and print advertisements for Knoxville tourism guides.
Posters created for the River Breeze Under Construction Jam.
Print Ad for the Visit Knoxville guide book.
Posters created for the River Breeze Under Construction Jam.
Created using Photoshop and Illustrator
